By Bossuet Abbe de
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Extra info for Sermon sur la mort et la vie
Sample text
Well, you might as well not even try. It won’t work, so save your time and money. But if you decided to call the fire department, now you’re talking. They can put some real effort behind the cause and, hopefully, save your house. The bottom line is that momentum is critical, whether you’re putting out a house fire or creating a social media campaign. Make sense? The same holds true for a social media campaign. If your idea of a social media campaign is to create a Twitter profile and then update it every day or so, don’t bother.
Plaxo, Xing, and Friendster are also great tools that you can use to connect with others on a professional (or more casual) level. Classmates and MyLife are tools that can help you find people who know you and see who’s searching for you. Ning and Bebo are also excellent tools to help you create networks and share your life with others online. The social media tools that can help you promote are the tools that are often used for sales and marketing. You can use them to drive traffic to your Web site or to your social media channels.
But most people misunderstand social media programs. It’s not just about uploading a YouTube video or creating a LinkedIn profile. It’s about creating a wide variety of channels through which your customers and prospects can connect with you. The more channels you provide, the better the odds are that you’ll create enough circular momentum to generate real results for your campaign. We like to think of it as analogous to a house fire. ) If your house caught on fire, you’d have two choices: 1) use your garden hose to fight the fire, or 2) call the fire department and use dozens of serious fire hoses.