By P. Markula

This publication examines how ladies athletes have been represented in international media insurance throughout the 2004 Olympic video games. via feminist theorizing and qualitative textual research, the individuals speak about sexualisation, nationalism, good fortune, failure and the [in]visibility of girls athletes in newspaper reporting in Asia, Europe and america.

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Additional info for Olympic Women and the Media: International Perspectives (Global Culture and Sport)

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They draw on Fairclough’s critical discourse analysis (CDA) and Foucaudian discourse analysis to develop methods for feminist textual analyses of sport. In chapter 3, MacNeill analyses the construction of the Canadian hurdler Perdita Felicien who fell in the final of the women’s 100 metres hurdles and failed to complete the race. MacNeill provides an intertextual analysis to look at how a ‘failed’ female athlete was represented in Canadian newspapers and TV, but also elicits how girls understood the meaning of Felicien as a Canadian, female athlete.

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