By P. Markula
This publication examines how girls athletes have been represented in international media insurance throughout the 2004 Olympic video games. via feminist theorizing and qualitative textual research, the individuals talk about sexualization, nationalism, good fortune, failure and the [in]visibility of ladies athletes in newspaper reporting in Asia, Europe and america.
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2005). Enlightened racism and celebrity feminism in contemporary sports advertising discourse. In S. J. Jackson, and D. L. ), Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation (pp. 81–99). London: Routledge. Mendoza, B. (2002). Transnational feminisms in question. Feminist Theory, 3, 295–314. Messner, M. , Duncan, M. , and Cooky, C. (2003). Silence, sports bras, and wrestling porn: Women in televised sports news and highlights shows. Journal of Sport & Social Issues, 27, 38–51.
Economic and governmental systems) worlds. The relationship between the discursive and non-discursive worlds is dialectical: while they constitute two discrete terrains, they interact in various ways. For example, if women’s sport in understood as less important than men’s in the cultural, popular media discourse, the organisational and commercial practices are also likely to treat women’s sport as secondary. g. endorsements, sponsorships) creates an understanding of women’s sport as unimportant and unpopular.
Markula, P. (2000). ‘I gotta do the Marathon:’ Women’s running as a truth-game. Aethlon, XVIII(1) (Fall), 89–106. Markula, P. (2005). ‘Cute with vague feminist gender shift’: Posh and Becks united. In D. L. ), Manchester United: A Thematic Study (pp. 160–72). London: Routledge. Markula, P. and Pringle, R. (2006). Foucault, Sport and Exercise: Power, Knowledge and Transforming the Self. London: Routledge. McDonald, M. G. (2005). Model behavior? Sporting feminism and consumer culture. In S. J. Jackson, and D.