By W. L. Jenkins
W.L. Jenkins "How to Audition for television ads From The advert service provider perspective" will be the "Bible" for any aspiring advertisement actor. it is my go-to e-book at any time when i've got a advertisement audition. thanks, W.L!
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Additional info for How to Audition for TV Commercials: From the Ad Agency Point of View
Sample text
This is your look, your type, but most important, your you. Figure out your uniqueness. The commercial industry tends to pigeonhole types and you need to find your niche and work it, baby. You can encourage yourself with the idea that, for all the people who go out there for parts, the one thing commercials don’t have is you. DO YOU KNOW WHAT YOU LOOK LIKE? Bernard Hiller is a terrific actor who’s booked his share of commercial gigs during his career and will continue to do so. ) He’s not only a working actor, he’s developed into a world-renowned acting teacher, teaching seminars in Rome, Paris, Moscow, and his Los Angeles studio.
So, be true to yourself. Love that big ’ol honkin’ nose sitting on your face, or love that you’re a wimp, or a ditz, or you look like a biker, or you have a squeaky voice, or come off as a snob, or whatever it is, because in this business those are attributes that make you unique. This is your look, your type, but most important, your you. Figure out your uniqueness. The commercial industry tends to pigeonhole types and you need to find your niche and work it, baby. You can encourage yourself with the idea that, for all the people who go out there for parts, the one thing commercials don’t have is you.
Granted, you’ll find that many advertisers don’t use a slogan, but after a couple of replays it shouldn’t be too hard to sniff out their personalities, too. You see spots like this on air all the time. Still, it can’t hurt to record some of them, too, and imagine what your personality, USP, and ability could have done to make them better. As you continue to scrutinize your commercials, don’t lose sight of the fact that what you’re watching is a finished product. The commercial has been edited, sound effects and music have been added, and special effects have been laid in.