By Tim Edwards

The research of style has exploded in contemporary many years, but what this all means or quite the place it may take us isn't transparent. This new publication is helping to convey type into concentration, with a accomplished advisor to the foremost theories, views and advancements within the field.

Tim Edwards comprises insurance of all of the significant theories of style, together with contemporary scholarship, along subcultural research and an in-depth examine construction. person subject matters include:

  • men’s style, masculinity and the suit
  • women’s type and the function of sexuality
  • children, the physique and fashion
  • the function of megastar and fashion designer label culture
  • globalisation and the construction of fashion.

Fashion in Focus is the perfect significant other for college students within the arts and social sciences, particularly these learning matters resembling type, gender, sexuality and buyer culture.

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Extra info for Fashion In Focus: Concepts, Practices and Politics

Sample text

Craik, 1994: 176) The study of men’s fashion remains marginal, historically, to the comparative investigation of women’s fashion and dress, with some exceptions (Byrde, 1979; Chenoune, 1993; Hollander, 1994; Laver, 1968, 1982; Martin and Koda, 1989). Some of this is explained as the result of a historical focus on haute couture which did not include men’s dress or appearance until comparatively recently; or via the development of the women’s movement and feminist analyses focused more on the importance of women’s dress (Ash and Wilson, 1992; Ash and Wright, 1988; Craik, 1994; Evans and Thornton, 1989; Wilson, 1985).

This accounts partly for the primacy of fashion as an example of the excesses of consumer society under conditions of postmodernity. At a more commonsense level, the high cost, high turnover world of haute couture also illustrates the nature of postmodernity itself, in its heightening of the importance of representation and appearance to the construction of personal identity (see, for example, Faurschou, 1988). There are similar applications of the concepts of commodification and signification to the study of fashion.

In this sense, the society-level notion of modernity is very much interconnected with the stylistic development of modernism, and fashion as a phenomenon of style and design and as communicator of social change clearly relates to each equally. Anne Hollander in Seeing Through Clothes, for example, argues that fashion has followed traditions in figurative art in terms of form and design; whilst Wilson makes similar claims in Adorned in Dreams that modern fashion has echoed the forms of modern art (Hollander, 1988; Wilson, 1985).

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