By Sally Morris ... [et al.]

The guide of magazine Publishing is a finished reference paintings written by means of skilled pros, protecting all points of magazine publishing, either on-line and in print. alterations in recent times within the method journals are produced, financed and used make this an extremely turbulent and tough time for magazine publishers - and for authors, readers and librarians. The guide bargains a radical advisor to the  Read more...

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The competition must be monitored to make sure that the publisher’s journals provide at least as good, if not better, content and service to customers. The online publishing platform must be reviewed and upgraded periodically to remain current technologically, with emphasis placed on adding features that users want (not just what the developer thinks is “cool”). , should also be reviewed and upgraded periodically to maintain currency and efficiency. 34 Managing journals And, contradictory as it may sound, periodic pruning of the list is advised:    Titles may be merged where fields are shrinking.

Are current journals too broad, or do they have too large a backlog of accepted papers? Where do authors currently publish work in this subject area? 42 Managing journals Who is proposing this project?    Internal initiative – either from in-house staff or suggestion from journal Editor. External proposal from an individual (need to evaluate proposer’s affiliation and curriculum vitae). Proposal from a sponsoring society. What does the proposer want?    Financial return. Individual may want to be the Editor-in-Chief.

Publishers are more likely to permit informal self-archiving by authors in either subject-based or institutional repositories (particularly if mandated by the institution or funder) than systematic archiving by the institution on behalf of all its authors, which has the potential to be much more threatening. At the current level of uptake of self-archiving, sales of journal licenses or subscriptions are perhaps unlikely to suffer, but if uptake were ever to increase substantially, that situation could change – and no one knows for sure what the “tipping point” would be.

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