By Janet Bachmann
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Example text
X Your business will really take off once you understand what business you are really in and give your customers what they really want. X Look around at what other successful businesses and businesspeople are doing and model your business and yourself after them. X Ideas come from unexpected sources and not necessarily from businesses similar to yours: Keep your eyes alert and your mind open . X "Gift-with-purchase" is a strategy that can be used in nearly every business- you might have to get unusually creative, but the opportunity.
Definitely not the sort of client I wanted my girls exposed to. The style and content of our ad eliminated those who were not in a highincome bracket, who wanted to party late into the night, have a quick roll in the hay during the day, or were looking for a "hot chick" or a sleazy experience (don't kid yourselves, the sleaze factor is extremely appealing to a lot of people). Ideal, Yet Not Ideal One aspect of customer acquisition that most business owners rarely think about is: What kind of customers do you want your employees to have to deal with?
CHAPTER 3 / Attraction :18 xxx UNCENSORED SALES STRATEGIES Yes Virginia, There Is a Sub Niche (In Your Business) Take a good look at whom your presen't customers are. Do they fall into two or more distinct groups? Do you have certain customers who have predictable needs or desires that yo~ could create a "separate" business for? It's not unusual to be unable to see opportunities like this in your own business; I'm sure you are familiar with the saying, "you can't see the forest for the trees:" This is where the usefulness of fresh eyes comes in.