By Alison Baverstock
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Covers budgeting, copyrighting, and marketingKnow the professionals and cons of self-publishing and get your paintings in printThinking approximately self-publishing your booklet? This no-nonsense consultant walks you thru the whole technique of going it by myself, from getting ready your manuscript and developing the suitable name to promoting the ultimate product.
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Sample text
Second, inform all those on whom you rely. If you offer e-mail, website, telephone and fax numbers for direct orders (and you will probably reduce the response to your direct marketing by at least 50 per cent if you don’t), make sure they are up and running before the adverts appear or the mailing goes out. Do the receptionist and people manning the switchboard know what you are offering? If calls come through to your department, does everyone who might answer your phone know what to say? Persuading other people to answer your telephone can be difficult.
Some publishers take their monitoring a lot further, comparing space allocated with trackable orders (asking customers to quote a reference – or the ‘long number next to your address’ – before taking the order – standard practice in many industries), to produce an analysis of revenue per page. Such information over a number of years will enable you to assess the merits of different layouts and the effect they have on sales. Offering a variety of different ordering mechanisms also gives useful feedback.
What can the author/content supplier do? Who else can you encourage to be an ambassador/enthuser for the book? 9. Plan your schedule. What are the key dates? What must you have done by when? 10. Who must you inform about what you are up to, for both pragmatic and political reasons? Those who will be handling the resulting orders (customer services) as well as those dealing with any possible flack (PR staff) need to know what to expect, and you should always keep your line manager informed of what you are up to.