By Christopher Reed

Within the mid-1910s, what historians name the "Golden Age of chinese language Capitalism" begun, observed by means of a technological transformation that incorporated the drastic growth of China’s "Gutenberg revolution." Gutenberg in Shanghai is an excellent exam of this method. It reveals the origins of that revolution within the country’s printing industries of the overdue imperial interval and analyzes their next improvement within the Republican era.Under varied social, political, and monetary impacts, this technological and cultural revolution observed woodblock printing changed with Western mechanical methods. This booklet, which is determined by records formerly unavailable to either Western and chinese language researchers, demonstrates how Western know-how and evolving conventional values led to the beginning of a special type of print capitalism whose effect on chinese language tradition was once far-reaching and irreversible. Its end contests scholarly arguments that view China’s technological improvement as slowed by way of tradition, or that interpret chinese language modernity as mere cultural continuity.A important reevaluation of chinese language modernity, Gutenberg in Shanghai will attract students of chinese language background. Likewise, it is going to be enthusiastically acquired by means of experts in cultural reports, political technological know-how, sociology, the heritage of the e-book, and the anthropology of technology and know-how.

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In contrast to the decentralized traditional publishing business, the technological foundation on which their national intellectual leadership depended also granted Shanghai’s book publishers an industrial supremacy unrivalled by other publishing centres. For all the importance of new foreign machines in redefining and centralizing printing and publishing in Shanghai, older Chinese cultural values and practices did survive the arrival of that technology. In his enterprise history of the Commercial Press, Jean-Pierre Drège emphasizes that, in pre1949 China, unlike in Western publishing operations in the same period, the three functions of editing, printing, and distribution were all united under one publishing roof.

Yet the moral economy of the Chinese literati counterbalanced commodification of print culture in a historically and intellectually significant way between 1876 and 1937. Both of these dynamics – the inherited and the acquired – injected values and social patterns into what became Wenhuajie. Late imperial bookmen were vital to the creation of Shanghai’s print capitalism at the end of the Qing dynasty. Their equivocality, by which they claimed links both to an elitist cultural past and to a commercial present, continued into the capital-intensive, industrialized printing and publishing era of Republican China and suggests the continuing, if irreconcilable, vigour of both.

Source: Yiwen yinshua yuekan/The Graphic Printer (Shanghai) 2, 2 (1939): 39. told, Fust called in his loans and, when Gutenberg could not pay, confiscated the print shop. Still, the authors stressed, Gutenberg’s spirit would not be subdued. With the help of Conrad Hummery, Gutenberg started up another printing operation, but unfortunately he died in 1468 before he could make a success of it. From these evolving Chinese views of Gutenberg, several conclusions can be drawn. 53 Second, their initial interest had less to do with Gutenberg himself and more to do with Carter’s enthusiasm for China’s own ancient role in the development of what the world acknowledged to be an important technology.

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