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Reed Elsevier has begun an innovative project with the Royal Library in the Netherlands, where they are looking at how to address those kinds of long-term preservation problems. The solutions will be costly, and the costs will need to be shared between publishers and libraries, ideally with support from governments and other institutions. The PLoS definition of open access includes the immediate deposition of the publication with some organization that is committed to long-term access. There is no certainty, however, that organizations will actually follow through on this commitment.
Authors or publishers achieve open access by making a complete version of the article and all supplemental materials available in some suitable standard electronic format, deposited immediately upon publication in at least one internationally recognized, independent online repository 30 ELECTRONIC PUBLISHING that is committed to open access. One well-known example of such an open access archive is PubMed Central, maintained by the National Library of Medicine. Advantages of the Open-Access Approach for Science The practical advantages of true open access are already very familiar to many researchers in the life sciences through two longstanding, amazingly successful open-access experiments—GenBank and the Protein Data Bank.
BUSINESS MODELS AND REVENUE 23 ceived to be slower to respond to technological capabilities and to be less competitive, though they often have substantial goodwill in the marketplace. There are many prospective targets among the small university presses and learned societies. Creation of Meta-Content Metadata are often defined as “content about content,” and they can be exploited or created as bibliographies, indexes, and, most important of all, through search engines. Publishers are keenly aware of open-access publications and are looking for ways to make money from them.