By Goran Svensson
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1999); and whether the journals are used in PhD programs (Bauerly and Johnson, 2005). These methods used to rank journals are important, and need to be considered when comparing them. While there has tended to be consistency in the rankings of “leading” journals across studies, the rankings diverge as one moves farther down the “pecking order” (Polonsky and Whitelaw, 2005). , 1985). Some researchers have proposed alternative methods that can be used to assess academics’ perceptions of journals such as using multiple item measures (Polonsky and Whitelaw, 2006) or new scaling approaches (Svensson and Wood, 2008).
18 No. 6, pp. 437-56. , Jones, G. J. ”, Journal of Marketing Education, Vol. 21 No. 3, pp. 181-93. A. and Stankus, T. ”, College and Research Libraries, Vol. 44, March, pp. 173-8. Rosenstreich, D. and Wooliscroft, B. (2006), “How international are the top academic journals? The case of marketing”, European Business Review, Vol. 18 No. 6, pp. 422-36. F. K. (1998), “Institutional and individual research productivity: a comparison of alternative approaches”, Marketing Education Review, Vol. 8, Fall, pp.
For example, Stremersch and Verhoef (2005) found that articles by non-US authors were less cited than US authored articles. They suggest this lack of citations could support the view that US academics are ethnocentric or that the issues examined by non-US academics are deemed to be less relevant. Other authors have found that certain topics (educationally focused works) are considered less valuable even when these works are published in leading journals (Straughan and Albers-Miller, 2000). Another area of criticisms associated with publishing relates to whether journals and academic publishing serves the needs of all constituencies.