By Raymond Boyle

With company likely all over on tv, from the dangers of the retail and eating place alternate to pitching for funding or competing to turn into the subsequent 'apprentice', "The tv marketers" attracts upon well known business-oriented exhibits equivalent to "The Apprentice and Dragons' Den" to discover the connection among tv and company. in line with large interviews with key and company figures and drawing on new empirical learn into viewers perceptions of commercial, this booklet examines our altering courting with entrepreneurship and the function performed via tv in shaping our realizing of the realm of industrial. The e-book identifies the foremost structural shifts in either the tv and the broader economic system that account for those altering representations, while studying the level to which television's constructing curiosity in enterprise and entrepreneurial matters is just a reaction to wider social and financial swap in society. Does a extra advertisement and aggressive tv market, for example, suggest that the medium itself, via a selected specialize in drama, leisure and function, now performs a key function in re-defining how society frames its engagements with enterprise, finance, entrepreneurship, possibility and wealth construction? Mapping the narratives of entrepreneurship built by means of tv and analysing the context that produces them, "The tv marketers" investigates how the tv viewers engages with such programmes and the prospective effect those could have on public figuring out of the character of industrial.

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Additional info for The Television Entrepreneurs: Social Change and Public Understanding of Business

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In this book we address a number of these issues, although from a differing starting point than the European Commission report. We are not interested in finding out ways to better promote entrepreneurship for example, as this is not the primary function of television in the United Kingdom. Rather we are interested in understanding the role factual television plays in shaping public knowledge and understanding of business and entrepreneurship and, in so doing, uncover what this tells us about the changing nature of both television as a firstly a cultural form – through its relationship with Corner’s (1998) ‘public knowledge project’ – and also as an industry in the United Kingdom.

For many businesspeople however, this is neither an aim nor a feasible option, a situation that Rees-Mogg (2008: 52) helpfully outlines to prospective entrepreneurs: Are you prepared to try and build an explosively large business which you can sell quickly for millions of pounds or do you want to run a business for yourself that will give you a job for life and a great lifestyle? … private business investors do not want to invest in a business which you are going to run for yourself and your family.

Channel 4 was not alone in adapting its public service remit to meet the demands of an audience increasingly accustomed to entertainment-driven multichannel content and whose aspirational desires chimed with the New Labour rhetoric of the time. As previously mentioned in relation to docusoaps and indeed Thirkell’s style of business programming, the BBC had been at the forefront of this trend for a number of years. The BBC was initially surprised by the success in 1996 of docusoaps such as Airport and Vet School however.

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