By Mitch Carson
The best way to create a winning promotional product crusade for any businessAccording to award-winning direct marketer Mitch Carson, enterprise vendors and dealers may still comprehend the price of utilizing promotional goods for enterprise progress, and the way to create winning promotional product campaigns. within the Silent Salesmen, Carson introduces his confirmed, easy promotional product thoughts which are sure to raise revenues and earnings. enterprise vendors and sellers will realize step by step find out how to improve and enforce a flexible advertising plan that encompasses ready-to-use samples of revenues fabrics paired with targeted and noteworthy promotional items. mixed, those instruments will make for a really potent (and ecocnomic) advertising message.
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Additional resources for The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
Sample text
They enable you to obtain more information than simple answers to questions. Surveys can be conducted by mail, e-mail, or telephone and can be targeted toward customers or potential customers. An effective survey asks simple questions that are very specific. Surveys can certainly be conducted by in-house staff, but it may be more cost effective and productive to outsource the process to a firm that specializes in conducting surveys and analyzing the generated data. The disadvantage of surveys is lack of participation.
Therefore, you have to be extremely creative with your description line. Promotional product incentives can encourage prospects to open the e-mail and read your offer. For example, on the description line, you E1C03_1 10/22/2008 37 E-Mail Marketing 37 may print ‘‘Receive a Free’’ . . gift basket with wine, pair of binoculars, New Yorker jacket, leather briefcase, and so on. The possibilities are endless. Another alternative is to offer more expensive promotional products such as televisions through an ‘‘opportunity to win’’ rather than as a free gift.
Act now! Supplies are limited! ABC Office Supply is a leading provider of discount office supplies and products. Our quantity discounts allow you to keep the items you most need on-hand at all times while providing the best prices in the office supply market today! When comparing prices, be sure to take into account that ABC Office Supply offers free shipping on orders over $30. We look forward to serving all your office supply needs AND saving you money! Sincerely, Jane Doe, CEO E1C03_1 10/22/2008 31 Direct Mail 31 E-mail Example Three: Holiday Letter Re: A FREE camera from ABC Office Supply!