By John Beech; Simon Chadwick
The dimensions and significance of the profitable activity calls for caliber enterprise execs. This ground-breaking new publication equips the executive and destiny supervisor of recreation agencies with the instruments they should convey. The enterprise of recreation administration is perfect for college kids of activities administration on programmes of relaxation experiences, activities stories and company stories. Written and contributed to by way of major academics Read more...
summary: the size and significance of the profitable recreation calls for caliber company execs. This ground-breaking new ebook equips the chief and destiny supervisor of game businesses with the instruments they should carry. The company of game administration is perfect for college kids of activities administration on programmes of rest reports, activities reviews and company experiences. Written and contributed to through major lecturers and practitioners in united kingdom, Europe and Australia it's also of serious curiosity to practitioners operating in recreation companies. mixing either idea and perform The company of activities administration seems to be on the distinct context of activity businesses. It then appears at administration theories and perform in the sensible parts resembling finance, human source administration and advertising. eventually it considers modern problems with value resembling sponsorship and endorsement, possibility administration and the media. Set in a global surroundings the authors were cautious to decide on stimulating examples from a large choice of activities
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Example text
Professionalisation’ was thus a practical measure, and a sacrifice most sports were prepared to make. In the last decade of the twentieth century however, a different process took place in the major sports: the emergence of satellite broadcasting and the opportunities for sports, and hence the top players, to earn previously unimagined sums. With the potential to earn much larger sums, players began to make use of professional agents. 2 In 2002, David Beckham was rumoured to be seeking a wage of £100,000 per week from Manchester United, on the grounds that he would be paid that by other clubs eager to sign him up.
This is perhaps surprising as the notion of sport as inherently amateur and altruistic is misguided even in its origins, athletes at the original Olympic Games being known to have received payment. A moment’s reflection makes clear that it is difficult to generalise in this respect, some sports more clearly being identifiable with an Olympian ideal, while others have no historical connection with that ethos, or indeed with the Games themselves. Although professional sport has been with us in the United Kingdom for over a century, it has generally attracted little academic interest other than from social historians.
Not infrequently some sponsors have sought marketing outlets that were needed to replace ones that were blocked through restrictive legislation, cigarette and spirits manufacturers being good examples. Rugby, is of course, untypical in that the early conflict between ‘amateurism’ and ‘professionalism’ led to the divergence of a splinter group to found a new and distinct 12 Chapter 1 · Introduction sport. This schism was not however to remain as clear cut as the steady state of the first half of the century was to suggest.