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The word podcast is a combination of the word iPod and broadcasting, but no iPod is required—anyone with speakers on their computer can listen. Just like blog-reading provides insights for building your own blog, listening to podcasts will inspire ideas for producing your own audio content. com/itunes/podcasts. Here you can sample or subscribe to podcasts. com. Listen to podcasts using your Web browser, or download files. com. Serialized audiobooks. org. Free audiobooks from the public domain. To record material for your podcasts, all that’s required is a microphone and PC.

Strawberry dessert recipes. • The best places to grow organic strawberries. • Listings and maps of markets offering organic strawberries. • Reviews of cookbooks addressing natural, organic, fruit and dessert preparation. Fiction authors have even more freedom, but a bigger creative burden. They can write about themselves, or even from the point of view of a fictional character. A story from their book can continue on the blog, veering off in new directions, experimentally, in response to suggestions from readers and other writers.

If you’re upset, cool off for a few hours—or a day—before posting something nasty that you might regret later. It’s nearly impossible to delete stuff on the Web. You might erase something from your blog, but the text can be archived in dozens of other places. • Link to your old content. After you’ve been bloggingfor a while, you’ll have five or six previous blog posts that were most popular with readers—drawing lots of links, traffic and comments. For the benefit of new readers, link to these previous posts when you write about the same topics in the future.

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