By David A. LaBonte

"Shiny gadgets advertising has given us a dramatic new perception into what our buyers wish and the way to make our carrier a sparkly object."–Michael Purcell, Senior vp, Product improvement, international money Card"Shiny items advertising is an easy and easy-to-understand method of attracting customers."–Catherine Monson, President, PIP Printing"Based on an easy attribute that the majority creatures in the world have in common-attraction to glossy objects-LaBonte lays out a common-sense procedure which may flip any services or products right into a huge luck. as soon as an individual is aware the ability and impression of glossy items, their advertising is not really the same."–Marc Anthony, President, Black Dot Wireless"In this international of mind-numbing advertising and marketing theories, glossy items advertising stands proud as whatever actually fresh. It makes absolute feel and truly works for any product or service."–Donald Disbro, vice chairman, New enterprise improvement and advertising, expert group administration

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Additional info for Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

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Consider the term “the chosen people” used throughout the Old Testament. By definition, if there is a group of chosen people, then there must be a group of nonchosen people. If you believe it is God who is doing the choosing, which group would you want to join? And once you are part of the chosen people, the ultimate punishment would be banishment or to be labeled an unbeliever. Modern advertising uses friendship and being part of the group as a mainstay. In fact, the majority of TV commercials utilize this shiny object to some degree to create a feeling of product acceptance or peer pressure.

At other times, we crave a higher order of needs that include social acceptance and love. In 1943, Abraham Maslow published his famous “Hierarchy of Needs” in which he attempted to rank order people’s needs. Psychological Attraction 25 According to Maslow, we have to fulfill our basic needs before we can move up the hierarchy to satisfy higher needs. In other words, if a person is starving or freezing to death, he or she is not going to be terribly concerned about self-esteem. In fact, otherwise civilized people have turned to very uncivilized means to survive.

Shiny Objects Are Always Changing People’s needs—physical, emotional, and otherwise—are constantly changing. As a result, many of their shiny objects are in a constant state of flux. As we move from one chapter of our lives to another, our priorities change and we value things, people, and situations differently. 44 Shiny Objects in Our Lives Even while in the same chapter, events—even small ones—occur that cause us to shift our attention to different shiny objects: ■ ■ ■ ■ ■ ■ Couple has their first child: There’s nothing like a newborn baby to change your perspective on the world.

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