By Danny Meyer
In October 1985, at age twenty-seven, Danny Meyer, with a good suggestion and scant event, opened what could turn into one in every of manhattan City's such a lot respected restaurants—Union sq. Cafe. Little greater than two decades later, Danny is the CEO of 1 of the world's so much dynamic eating place companies, which include 11 particular eating institutions, every one on the best of its video game. How has he performed it? How has he continuously crushed the chances and set the aggressive bar in a single of the hardest trades round?
during this landmark ebook, Danny stocks the teachings he's realized whereas constructing the successful recipe for doing the enterprise he calls "enlightened hospitality." This cutting edge philosophy emphasizes placing the facility of hospitality to paintings in a brand new and counterintuitive approach: the 1st and most vital software of hospitality is to the folk who give you the results you want, after which, in descending order of precedence, to the site visitors, the group, the providers, and the traders. this fashion of prioritizing stands the extra conventional enterprise versions on their heads, yet Danny considers it the root of each good fortune that he and his eating places have accomplished.
a few of Danny's different insights:
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Hospitality is current whilst anything occurs for you. it really is absent while anything occurs to you. those easy concepts—for and to—express it all.
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Context, context, context, trumps the superseded place, situation, location.
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Shared possession develops whilst site visitors speak about a restaurant as though it's theirs. That feel of association builds belief and perpetually ends up in repeat business.
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Err at the facet of generosity: You get extra through first giving more.
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Wherever your middle lies, understand it, identify it, think in it. for those who cede your middle values to another person, it's time to quit.
packed with behind-the-scenes historical past at the construction of Danny's most renowned eating places and the anecdotes, recommendation, and classes he has gathered on his lengthy and ecstatic trip to the head of the yankee eating place scene, Setting the Table is a treasure trove of cutting edge insights which are acceptable to any company or association.
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Additional info for Setting the Table: The Transforming Power of Hospitality in Business
Example text
That was my fantasy. The night before taking the LSAT, I had dinner at Elio’s on Second Avenue with my aunt and uncle, Virginia and Richard Polsky; and my grandmother Rosetta Harris. I chose not to drink wine because the test was being given early in the morning. I told my uncle, “I can’t believe I’m doing this LSAT thing tomorrow. ” Richard Polsky asked in an exasperated tone. “You know you don’t want to be a lawyer. ” I asked him. “What do you mean, ‘What’s that’? Since you were a child, all you’ve ever talked or thought about is food and restaurants.
With my $350,000 of cashed-in Checkpoint stock, I still needed to raise an equal additional amount. A couple of associates of my grandfather Irving Harris helped me to figure out how to put the deal together, and also how to explain the investment to various members of my family. That was, in a sense, one final protective measure to avoid my father’s resentment. And even though my father seemed to be back in the black, I chose not to ask him to invest either. I did, however, take my dad’s advice on a name for the restaurant.
And for the first time, I felt accepted by the équipe when I was allowed to join the cooks in drinking every remaining drop of the 1979 Calon-Ségur that had been left in the bottles. As usual, I had turned to my father for his advice on both my culinary and my romantic itinerary. The night before Audrey arrived, anxious, I had eaten myself silly In Bu s i n e s s 41 dining solo on a massive copper pot of cassoulet at Lamazère. I remember sleeping for all of three hours that night, both because I was stimulated with excitement and because of the three portions of cassoulet I had consumed.