By Stephanie J Coopman; James Lull

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Any current model of communication must take into account the individual person—you. You are right in the middle of everything that’s going on. 35 And because today’s information and communications technologies give you tremendous individual freedom and flexibility to communicate with others, new models must also account for a pervasive communication environment. 2, page 13). ■ Mass media. This is the least interactive sphere of communication. Nonetheless, mainstream media occupy an enormous amount of time in our search for information and entertainment.

9 skills to advance your career in any field. 29 However, it’s far better to arrive at hiring or promotion interviews with those skills already developed. 30 When you use your public speaking skills to discuss issues with others in your community, you contribute to a more informed society and feel a greater sense of belonging. By communicating publicly, you participate in democracy at its most basic level. 31 The skills you develop in your public speaking class can help you contribute much to the various communities to which you belong.

Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. get-togethers like birthday celebrations, holiday gatherings, going-away parties, neighborhood barbeques, and dinners with friends often become more meaningful when attendees mark the moment with a few brief comments to the group. Such occasions serve important cultural functions by transmitting values and strengthening the social fabric.

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