By Steve Weber

Get great publicity to your e-book, no particular desktop abilities wanted -- exchange released or self released, fiction or nonfiction

Discover why authors fail with paid advertisements, pay-per-click, fee-based reports, and ''bestseller'' campaigns

Blog to connect to readers, using them to Amazon and bookstores

Boost your visibility with Google, use MySpace for viral advertising

Ignite note of mouth with internet social networks

Capitalize on peer content material and ''amateur'' booklet experiences

Here's what the specialists say approximately this publication:

''A wealth of rules for making your publication stand out, together with many thoughts for web buzz you will not locate elsewhere.''

-- Jane Corn, Amazon.com best Reviewer

''I spent years increase talents to marketplace my books Earthcore and Ancestor on-line, and that i can let you know straight away that Plug Your e-book may have stored me MONTHS of time. i purchased this publication simply to verify I wasn't lacking something, however it blew me away.''

-- Scott Sigler, # 1 bestselling author

''An amazingly wealthy choice of state of the art promotional strategies and methods. Makes such a lot different books approximately on-line exposure glance sickly.''

-- Aaron Shepard, writer: Aiming at Amazon ''...The one publication each writer must learn. i do not care in case you are writing a working laptop or computer ebook, a technological know-how fiction novel or the subsequent nice self-help consultant, you want to get replica of Steve Weber's Plug Your Book!''

- Joe Wikert, govt writer, John Wiley & Sons ''Practical, pragmatic, reasonably cheap principles for selling the heck from your personal e-book, no matter if it is fiction, nonfiction, technical, company or something else.''

-- Dave Taylor, writer: 'Growing your enterprise with Google'

''I've labored with such a lot of America's greatest ebook publishers, supporting lots of them construct affiliate marketing departments. i have labored for authors too. Plug Your ebook is the recent education manual.''

-- Steve O'Keefe, writer: 'Publicity at the Internet'

''...Plug Your booklet finds the best and cost-efficient instruments to advertise your titles and to extend your publicity. it is the most sensible booklet on affiliate marketing i've got ever learn, and that i learn various during my consulting perform with small presses.''

-- Marion Gropen, president, Gropen Associates

Here's what is contained in the ebook:

... Taking regulate of your booklet revenues; electrical notice of mouth; Amazon's `long tail;' customized bookstores; e-book advice effectiveness ... Amazon Bestseller Campaigns; How Bestseller Campaigns paintings; Haywired suggestions

... beginner booklet studies; Credibility via friends; Amazon most sensible Reviewers; damaging stories; Posting alternate stories on Amazon; Fee-based e-book stories

... development your writer site; A survey of writer sites; Your on-line press package; Multimedia for books; Podcasting for exposure; whilst to release your web site

... running a blog for authors; Connecting with readers; web publication reviews: professionals and cons; running a blog different types; Over the lengthy haul; Blog-to-e-mail carrier

... Social networking; MySpace: not only for children; fb; Create your individual team; different areas on MySpace; extra social-networking websites

... Tag - you are it!; own ebook tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based advertising and marketing

... complicated Amazon instruments; purchase X, Get Y; unfastened paired placement; unmarried New Product e-mails; Amazon attach; Listmania; So you want to . . . courses; seek contained in the booklet; Statistically inconceivable words; Writing booklet studies; Amapedia; patron discussions; BookSurge; Your Amazon profile

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Extra info for Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

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The word podcast is a combination of the word iPod and broadcasting, but no iPod is required—anyone with speakers on their computer can listen. Just like blog-reading provides insights for building your own blog, listening to podcasts will inspire ideas for producing your own audio content. com/itunes/podcasts. Here you can sample or subscribe to podcasts. com. Listen to podcasts using your Web browser, or download files. com. Serialized audiobooks. org. Free audiobooks from the public domain. To record material for your podcasts, all that’s required is a microphone and PC.

Strawberry dessert recipes. • The best places to grow organic strawberries. • Listings and maps of markets offering organic strawberries. • Reviews of cookbooks addressing natural, organic, fruit and dessert preparation. Fiction authors have even more freedom, but a bigger creative burden. They can write about themselves, or even from the point of view of a fictional character. A story from their book can continue on the blog, veering off in new directions, experimentally, in response to suggestions from readers and other writers.

If you’re upset, cool off for a few hours—or a day—before posting something nasty that you might regret later. It’s nearly impossible to delete stuff on the Web. You might erase something from your blog, but the text can be archived in dozens of other places. • Link to your old content. After you’ve been bloggingfor a while, you’ll have five or six previous blog posts that were most popular with readers—drawing lots of links, traffic and comments. For the benefit of new readers, link to these previous posts when you write about the same topics in the future.

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