By Barry Maher
Promoting strength journal says, "To his strong and well-known consumers, Barry Maher is just the easiest revenues coach within the business." promote way more, promote it speedier, promote it more uncomplicated. * Win purchaser belief immediately, by way of telling the total fact a few product. * remodel negatives into robust promoting issues. * evaluate your product's shortcomings to a competitor's power and are available out on most sensible. * turn out in your shoppers how perceived negatives translate into more desirable functionality and larger pride. And what does promoting strength say approximately NO LIE: fact IS the last word revenues software? They name it "a bestseller ready to be discovered." notice it this present day.
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Extra info for No Lie - Truth is the Ultimate Sales Tool
Example text
Ask yourself what, if anything, you yourself can add to the equation so you can brag about it with complete honesty. This page intentionally left blank. ” the vice president of sales and marketing replied. ” “I’m sorry to hear that. ” The consultant nodded. ” 33 Copyright 2004 by Barry Maher. Click Here for Terms of Use. 34 No Lie—Truth Is the Ultimate Sales Tool “Our products don’t have flaws. ” “Everyone hates your product. ” “We sell 70 million units a year! Live and Love, Love and Live—with Safe-n-Sure.
Without the negative (the delay), there is no positive (the certainty of passing the inspection). 47 Copyright 2004 by Barry Maher. Click Here for Terms of Use. 48 No Lie—Truth Is the Ultimate Sales Tool Or, “Frankly, Janice, we are less convenient than the competition. Much less. And why is that? It’s because we’re so extraordinarily thorough. Instead of just filling out a questionnaire on a Web site, you’re going to have our technical people crawling around your business for almost a week. ” When dealing with high prices, often the reason they’re high is precisely because of a positive or several positives.
What you heard about the income I earn is absolutely right. I make an excellent living here. And I want to continue to make that living—or to make even more if possible. This means I have to make absolutely sure I’m worth it. And I need to ensure that —just like all my other customers—you know I’m worth it. ” Skeleton Protocol Step 3: There’s a Reason for the Negative 49 Or, “Would you really prefer to do business with a salesperson who’s just scraping by? Who has to keep piling more and more products on more and more customers just to keep his head above water?