By Dan S. Kennedy
Dan Kennedy has been referred to as the "Professor of Harsh fact" simply because he is provocative, irreverent, sarcastic, and tells it love it is in a funny, yet chillingly severe type that cuts to the center of the problems in a fashion no different enterprise writer does. you will want sugar-coated cliches that cross down effortless? search them in different places - this e-book is not for the faint center. Kennedy steers you alongside the bumpy street to turning out to be a company, displaying you potholes alongside the way.
Expose your self to Dan's "25 everlasting company Truths" and get ready for many chin-rubbing perception. Get Dan Kennedy's tackle your revenues, funds stream, payroll, productiveness, and on getting out of hassle anywhere it arises. it is the type of streetwise knowledge his readers (and high-paying consulting consumers) swear by means of - the entire technique to the bank.
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Sample text
And I've discovered a very odd secret. A difficult one for everybody raised on "work ethic" like me, but here it is: outworking everybody else on the planet is NOT the best path to success as an entrepreneur. As a matter of fact, figuring out how to work less is far more useful. Over the past ten years, I've been systematically shedding businesses and responsibilities, cutting back on involvements, each year warning my CPA and tax advisor to anticipate a significant drop in my earnings. But the opposite has occurred.
I think he's prudent, realistic, and sensible. , the only sane response is anticipatory and proactive. I traveled extensively and learned never to depart with airline ticket in hand, without knowing when the backup flights were, in some cases having a backup reservation, and determining in advance my Plan would be if my flight were cancelled or the was not there. As a speaker, I carry my overheads with me, ways have a copy of the order form with me in case FedEx loses he ones I sent, and typically carry a product sample in case the is lost.
The price they pay is huge, but it is a slow, almost invisible dying. If you look close, though, you can see it in their eyes. Yes, entrepreneurial life exacts a high in ways everyone around you dislikes intensely. As chief cook and bottle washer, you've got nobody to call in sick to. M. whether work is done or not, you can't. If there's a deadline looming, you must meet it, even if that means skipping dinner, your kid's school recital, sleep. In one interview, the daughter of Dave Thomas, founder and developer of the Wendy's fast food chain, was asked if her father came to her school She said she doubted if he even knew where her school was!