By Alan West (auth.)

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2. Attainments (a) What level and type of education should the candidate have achieved? Are there any special requirements in the school record? Will weaknesses in any subject such as English or mathematics be a problem? (b) How well has his or her career progressed? (c) How necessary is it that the sales representative should have received training in prior employment? 3. General intelligence (a) What level of general intelligence is desirable for the job? (b) What level does the candidate normally need to display?

Those who fail will be liquidated. 7 Application forms The use of standard application forms for those who apply has much to recommend it. It ensures that all candidates will provide information in a similar fashion and that no gaps will exist. Here again the application form should if possible be tailored to the job; using the application form designed for senior management may prove such an obstacle for many recruits that this initial hurdle is not passed. Interviewing Whether the personnel department is involved in the initial screening exercise or not, it is inevitable that sales management will at some stage be involved in the interviewing process.

Jim has a violent dislike of authority in all shapes and forms.

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