By Ian Keirle

Geographical region game has develop into an more and more renowned rest job, with rural activity supplying an get away from the stresses of existence within the glossy urban. accordingly, the pressures on managers of geographical region activity websites are more than ever sooner than. this crucial new vocational textual content bargains complete suggestions at the administration of nation-state websites of every kind, from nationwide parks and heritage Read more...

summary: nation-state game has develop into an more and more renowned rest job, with rural sport providing an get away from the stresses of lifestyles within the sleek urban. for that reason, the pressures on managers of geographical region sport websites are more than ever sooner than. this significant new vocational textual content deals finished assistance at the administration of geographical region websites of every kind, from nationwide parks and historical past coasts to cycle paths and tourism enterprises.The ebook takes a cutting edge marketing-driven method of the topic, targeting the improvement of every website as a 'product' to satisfy

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Extra resources for Countryside recreation site management : a marketing approach

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Maps can have the following uses for us: • • They can act as base maps and as templates for planning purposes. Maps can provide the spatial framework upon which site planning can occur. If you like we can draw on them to plan trails, record site infrastructure, locate important features and so forth. They can provide us with interesting information of a historical nature. 22 • • • Finding out about your site They can inform us about the geology and soils of our sites. They can be valuable sources of information for the visitor.

In addition, they act as a record of the condition of the path at a particular date. To identify the exact location of photographs taken, it is necessary to place in the photograph a board onto which is chalked a unique code that links the photo to an exact spot on the ground and the date when the photograph is taken. The location of codes given to all photographs should be recorded onto the base map. Additional notes As well as recording all the above it is useful to write additional notes about sections of the path that record particular issues and problems on the path.

Baker, M. J. (1998) The Marketing Manual, Oxford: Butterworth-Heinemann. Cannon, T. (1996) Basic Marketing, London: Cassell. Hill, N. (1989) Introduction to Marketing, Sunderland: Business Education Publishers Ltd. Holloway, J. C. (1995) Marketing for Tourism, Harlow: Longman. Horowitz, J. (1990) How to Win Customers: Using Customer Service for a Competitive Edge, London: Pitman. Jobber, D. (1998) Principles and Practice of Marketing, Maidenhead: McGraw-Hill. Kotler, P. (1997) Marketing Management; Analysis, Planning, Implementation and Control, New Jersey: Prentice Hall International.

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