Beyond the Scoreboard: An Insider's Guide to the Business of by Rick Horrow

By Rick Horrow

cross backstage along with your insider’s entry to the high-pressure, high-stakes enterprise game.

In Beyond the Scoreboard, Rick Horrow, game company analyst for Fox activities, Bloomberg television, Bloomberg Businessweek, and the BBC and host of PBS Nightly enterprise Report’s “Beyond the $coreboard,” and Horrow activities Ventures’ vp Karla Swatek take you to the boardrooms, negotiating tables, and government suites of sport’s such a lot influential powerbrokers.

Beyond the Scoreboard tackles sport’s hot-button subject matters head on. You’ll see

• how sponsors degree go back on funding with game firms;

• how seasoned groups negotiate with governments to make a stadium deal;

• the impact of the game facility construction growth on groups’ backside strains;

• how activity brokers try and maximize the worth in their in-demand consumers; and

• the impression on groups and lovers of innovative alterations in sleek price tag promoting.

no matter if you're one of many thousands of people that play myth activities otherwise you simply need to know extra approximately how your favourite groups be sure their thoughts, you’ll find out how the specialists make offers occur.

And with attractive sidebars and unique interviews from the main robust figures in activity, together with Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll achieve professional research from those that have performed management roles in essentially the most excessive negotiations and profitable enterprise offers in game background.

There’s not anyone larger outfitted to give an explanation for what it takes to be successful in game advertising, sponsorships, facility financing, or producing media assurance than Rick Horrow, the activities Professor. In Beyond the Scoreboard, Horrow and Swatek give you an all-access go to the multibillion-dollar international game.