By Rick Horrow

cross backstage along with your insider’s entry to the high-pressure, high-stakes enterprise game.

In Beyond the Scoreboard, Rick Horrow, game company analyst for Fox activities, Bloomberg television, Bloomberg Businessweek, and the BBC and host of PBS Nightly enterprise Report’s “Beyond the $coreboard,” and Horrow activities Ventures’ vp Karla Swatek take you to the boardrooms, negotiating tables, and government suites of sport’s such a lot influential powerbrokers.

Beyond the Scoreboard tackles sport’s hot-button subject matters head on. You’ll see

• how sponsors degree go back on funding with game firms;

• how seasoned groups negotiate with governments to make a stadium deal;

• the impact of the game facility construction growth on groups’ backside strains;

• how activity brokers try and maximize the worth in their in-demand consumers; and

• the impression on groups and lovers of innovative alterations in sleek price tag promoting.

no matter if you're one of many thousands of people that play myth activities otherwise you simply need to know extra approximately how your favourite groups be sure their thoughts, you’ll find out how the specialists make offers occur.

And with attractive sidebars and unique interviews from the main robust figures in activity, together with Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll achieve professional research from those that have performed management roles in essentially the most excessive negotiations and profitable enterprise offers in game background.

There’s not anyone larger outfitted to give an explanation for what it takes to be successful in game advertising, sponsorships, facility financing, or producing media assurance than Rick Horrow, the activities Professor. In Beyond the Scoreboard, Horrow and Swatek give you an all-access go to the multibillion-dollar international game.

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Additional info for Beyond the Scoreboard: An Insider's Guide to the Business of Sport

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43 Beyond the Scoreboard The Leagues Just Do it for Themselves—The nfL network, MLBTV, and the MLB Channel At first, it was all bells and champagne. The NFL Network, now led by Bornstein, who had left ESPN/ABC in 2002, launched in November 2003, by means of a unanimous vote by the league’s 32 owners only eight months earlier and a generous $100 million dowry from the league. The honeymoon lasted only until the first regular-season broadcast in September 2006, when Cablevision Systems and Time Warner Cable, America’s two largest cable providers, yanked the network out of millions of homes after a bitter carriage battle.

It really took off locally after we partnered with the City of Honolulu and the Waikiki Business District. We developed a block party for Kalakaua Avenue, the main drag through Waikiki, and closed the street. The night before the game 60,000 people were on the street. We had five stages, including a 22 The Mega Master Super Series XLXL sports talk stage, cheerleaders, and all kinds of other stuff going on. It was off-the-charts successful because it was a good blend of Hawaiians and tourists and in fact was larger than the Aloha Festival, the local annual festival.

RG: I think at this point, what I hear from fans is that they just want football, and the fans aren’t forgotten here. We want to bring more football—better football—to our fans. And that’s the focus I think both sides have to keep their attention on because we need to get an agreement that works for everybody, that’s fair to everybody, but also continue the great game that we have for our fans. I think they care about just getting an agreement. They don’t care about the details. They just want to make sure that their football is going to appear on Sundays and Mondays and Thursdays.

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